Our goal is to provide brands with cutting edge advertising solutions that create the highest level of consumer engagement anywhere on the web.
As a marketer, media planner, account planner, creative director and/or advertising innovator, what are your marketing goals?
Do your goals include increased brand awareness? Better consumer engagement? Targeting specific demographics or geographic locations? Increased market share? Or measuring your performance to know exactly what your ROI really is?
Engagement is the mantra of brands and advertisers everywhere and we can help you connect with your target audience in innovative ways. Most traditional advertising has to fight through endless clutter to connect with consumers, provides little to no measurement and no metrics to support future campaigns. Online video advertising inside casual game play has proven to be a lean-forward, engaging experience for consumers and brands.
Each month over 80 million Americans play online casual games and it is estimated that over 70% of them are females in the important 25-54 demographic. NeoEdge makes reaching this fragmented demographic a reality.
Engagement, ROI, Targeting, a Lean-Forward Audience, and Sight-Sound-Motion of Television-style advertising - these are just some of the benefits found in successful online video advertising campaigns. Online video advertising doesn't work everywhere, but it does work inside casual games. It is not just an annoying pre-roll ad.
Why does it work? It works because consumers have said yes to advertising in return for free trials or free unlimited game play. In addition, consumers have said yes with click-through rates 16x greater than banner and display ads.
The Future of Online Advertising is Video and the Future is Now!
Online video ads come in varying lengths, most often in :05 to :15 spots. Online video advertising shares the same features as television advertising, but also include targeting, metrics and engagement inherent in online advertising. Video ads inside casual games have proven to perform better than other forms of advertising including television when measured by recall, awareness, time spent with advertisement, click through rates and calls-to action.
Advertising Benefits
- Focused, engaged audience
- Sequencing - multiple insertion slots throughout game play – pre-roll, mid-roll (multiple) and post-roll opportunities
- Clickable and interactive video and/or rich media positions exist throughout all games
- Turnkey solution
- Industry standard ad units
- Metrics that go beyond the simple click-through rate
- Targeting
Top 5 Reasons to Advertise with Online Video in Casual Games
- Lean-forward, Advertising Accepting Audience
- 70%+ Adult Female Audience
- IMPACTFUL ADVERTISING - Sight, Sound and Motion– TV-like experience
- Analytics Supporting Campaign Goals and Opportunities
- IT WORKS - Repeat Advertisers Keep Coming Back
Online video advertising (or rich media) in casual games incorporates the best of TV advertising (sight, sound, motion), the frequency benefit of radio, the localization, targeting and reach of newspaper/print, the impact of outdoor and the targeting, metrics and immediacy of the Internet.
