Who is the casual gamer?

Online casual game players are not the 18-34 male audience that advertisers and journalists have come to know as the core audience playing console-based video games. While core gamers, as this group is often referred, are an important advertiser category, the online casual gamer is the heart of the household and often controls more discretionary income.

Online casual game players are women, primarily 25-54, who love their downtime and are loyal to their favorite games. Game sessions last 20-45 minutes or longer, and consumers will play their favorite game multiple times each week.

Casual Gamer Details:

• Male - 38%
• Female - 62%
• Over 25 years of age - 86% (based on 18+ database)
• HHI
  • HHI $35-100K - 53%
  • HHI over $75K - 38%