How do you know that your campaign ran successfully? What metrics do you use to determine success? NeoEdge believes that successful campaigns begin and end with good, solid data. We constantly look for new and innovative ways to mine data from campaigns and provide that data to advertisers.

NeoEdge metrics focus on the following categories:

Accountability

Ad impression verification. NeoEdge technology is compliant with numerous third-party verification services. In addition to our direct partnership with Atlas (Ad Manager), we are compatible with DoubleClick (Dart), 24/7 (OAS) or MediaPlex and others.

Engagement

Whether you seek instant conversion to a purchase or information request action, we believe the important success measurements go beyond simple click-through rates. While we report CTR's for all campaigns, NeoEdge also provides numerous data points that create a success engagement rating for all campaigns.

Exceeding Client Expectations

The NeoEdge difference lies not only in our advertising technology, but in an ad platform that is committed to providing advertisers with all of the current standard/expected data points metrics in addition to others that increase the back-end knowledge generated from a campaign. In addition to the metrics listed above, NeoEdge provides:

• With more Ad units and video unit sizes than any other game company, NeoEdge units exceed current IAB standards.
• Advertising effectiveness studies through third-party research companies. Studies ranging from simple up-lift to deep dives into awareness, uplift, purchase intent and others.