Ad Gallery

Extend your creative with television quality advertising. Combine the visual, audio and motion of a commercial with the powerful targeting and engagement benefits of the Internet.

• :05 to :30 spot (:15 is optimal)
• Ad sizes up to 720 x 300 - The largest video ad unit in casual games
• Video, Rich Media or Static Billboards
• Overlays

Placements

• Pre-Game
  • Before the game
• Mid-Game
  • During the game
  • At natural level breaks
• Post-Game
  • After the game

NeoEdge Packages

• Run of Network
  • Ads run throughout the NeoEdge Network during game play, in either pre-roll, mid-roll or post-roll locations
  • Frequency capping is available
    • Impressions
    • Uniques
• Storytelling, Whole Game Experience
  • Advertiser owns all ad slots during a game session
  • Ability to use pre-roll, mid-roll(s) and post-rolls to sequence ads and link them together in a storytelling-like experience
  • Calls-to-action, drive to registration, drive to micro sites
• Targeted Campaigns
  • Whether as Run of Network or Total Immersion campaigns advertisers can utilize the complexity of the NeoEdge Network and diverse audience to target based on a number of important criteria:
    • Demographic
      • Gender
      • Age
    • Geographic
      • Local
      • State
      • Regional
• Custom Packages
  • In addition to the packages listed above, NeoEdge also offers expertise in creating customized in-game advertising campaigns.

Overlay ads continue NeoEdge's commitment to developing advertiser tools that extend brand engagement while maintaining a positive game-play experience.

What is an Overlay Ad?

Overlay ads in casual games are extensions of television brand marks or messaging that resides on top of the content. NeoEdge overlays are available in two formats:

• Brand mark (logo)
• Action message (banner)

Overlay ads are clickable, interactive or static and extend the brand penetration of the online video ad units into the game play itself.

Where Do Overlay Ads Appear? For How Long?

Every casual game is different, with levels often having different graphics. Because of these differences, the actual placement of overlay ads will vary from game to game. However NeoEdge technology allows for these differences.

Technical and Visual Applications:

• In Game - in one of four corner quadrants
  • A parachute message could fall on either left or right edge
  • A crawl may occur on top or bottom
• Dimensions
  • 318x135
  • 300x50 (IAB)
  • 350x50 (IAB)
• Appearance
  • Fade
  • Instantaneous
• Animation
  • Rotate
  • Slide
  • Fly-in
• Ad Overlay Duration
  • Up to 10 seconds
• Frequency
  • Configurable

Video and Rich Media Ad Formats

Use your standard video or rich media creative inside NeoEdge ad-enabled games before, during and after game play.

While we can deliver rich media ads, our research indicates that video is the ideal format for complementing the visual impact of casual games.

Format: Flash Video (FLV) or rich media
Dimensions: Any size up to 720 x 300 pixels
File Size: Up to 1 MB for a 30 second ad
Duration: Any length up to 30 seconds