Why Join?
The industry business model that has driven the rise, growth and explosion of casual games has been based on the concept of try and buy. Game publishers "place a bet" by investing in creating a game, producing it, promoting it, partnering with portals for increased distribution and hoping consumers will actually buy the game and download it to their computer. That is a great revenue model as long as consumers open their wallets and purchase a game, generally around $20 per title.
NeoEdge Changes the Game
Unfortunately, there are over 2000 game publishers and only around 10% actually make a profit. And only a small portion of those profitable developers are actually making big profits. With an estimate of only 0.72% of consumers actually buying a game after trying it, it takes millions of consumers to enter the profit funnel before a publisher sees real revenue.
Most casual games make a lion's share of their revenue during the first 30-60 days after release. It is a hits driven business. What if significant revenue streams lasted much longer, such as the entire lifespan of the game's existence? NeoEdge has made this possible. As the recognized industry leader in ad-enabling casual games, with over 650 games in catalog, we have created a long-term revenue stream for publishers and changed the industry business model.
By ad-enabling your games we have shown that you can generate more than 5x your current profits just by moving to this business model. With NeoEdge, free game play drives consumer usage. Games are ad-enabled and launched with little to no effort on the publishing side.
