NeoEdge In The News
NeoEdge raises $4M for in-game video ads from game-focused VC firm
September 29, 2009
(VentureBeat)
In-game ad company NeoEdge has raised $4 million in a new round of funding for its business. The company has both an ad network and a platform for placing video ads in casual downloadable games on the PC. And with this new funding, it plans to offer its own exclusive games for the first time - acquiring rights to games and publish them under the NeoEdge brand.
NEOEDGE Secures $4.0 Million in Series A Financing to Accelerate Growth
September 29, 2009
(Yahoo!)
NEOEDGE (www.neoedge.com), the leading total solution provider of advanced digital media services in casual games for the PC, announces the closing of its most significant round of venture capital funding to date.
NEOEDGE Secures $4.0 Million in Series A Financing to Accelerate Growth
September 29, 2009
(MSN)
NEOEDGE (www.neoedge.com), the leading total solution provider of advanced digital media services in casual games for the PC, announces the closing of its most significant round of venture capital funding to date.
USA Network Ramps Up Casual Gaming Efforts - Forges Partnerships With NeoEdge, Bunchball And Bigpoint
September 16, 2009
(NBC Universal)
USA Network today announced the next generation of its proprietary casual gaming portal, CHARACTER ARCADE (www.characterarcade.com), along with several key strategic partnerships with developers and publishers.
TV network taps game startups to launch social game portal
September 16 26, 2009
(VentureBeat)
TV networks are stretching into new markets. The latest move: USA Network, which operates a popular basic cable TV channel network, is expanding into social games with its Character Arcade game portal.
USA Network Expands Its Online 'Arcade'
September 16, 2009
(Mediaweek)
USA Network is dialing up its commitment to the fast-growing casual gaming space with a spate of new partnerships for its fledgling gaming destination site Characterarcade.com.
Study shows in-game advertising more effective than TV
March 26, 2009
(BrandRepublic)
In-game advertising is found to be more effective than TV marketing, delivering a 500% increase in consumer brand awareness, according to a new study.
Video Game Advertising More Effective than TV Ads?
March 25, 2009
(Top Ten Reviews)
In a study commissioned by California-based gaming advertising network NeoEdge (which should lend an air of suspicion) findings show that, unsurprisingly, online gaming audiences are more inclined to remember and positively perceive brands in various stages of motion that are embedded in web-based video games.
Casual Game Ads Lift Brands; NeoEdge Networks sponsored the study
March 25, 2009
(AdWeek)
Ads on casual gaming sites lift brand awareness and recall substantially, according to a study sponsored by NeoEdge Networks, a Mountain View, Calif., company that runs ads in those environments.
Study Finds In-Game Adverts More Sticky Than TV Spots
March 25, 2009
(MediaBistro)
The full report hasn't been completed but preliminary findings of a study funded by a gaming ad-network, NeoEdge found that ads posted in video games do a pretty darn good job of getting users' attention and sticking to their brains. Let's keep in mind that the study was funded by a company that could gain from all of you believing that video game advertising works. Still, you should be paying attention to this medium.
Online gaming tops TV in ad effectiveness
March 24, 2009
(ADOTAS)
As marketers and advertisers decide on where to spend their money, they might want to check out the casual gaming industry.
Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness
March 24, 2009
(TechCrunch)
A study commissioned by NeoEdge Networks, a Mountain View, CA-based casual gaming advertising network, says (surprise, surprise) that video advertising within online games is more effective than TV advertising. Preliminary results of the study, which will conclude at the end of this month, seem to indicate online gaming audiences are more inclined to remember and positively perceive brands who experiment with pre, mid and post-roll video advertisements inside Web-based games.
Shows Ads In Casual Games Stronger Than On TV
March 24, 2009
(Virtual Worlds News)
A recent study on the effectiveness of video ads in casual games showed an over 500% increase in unaided brand awareness for Zappos.com when a game included pre-, mid-, and post-roll ads compared to traditional TV advertising. The study, from Zappos and NeoEdge Networks and conducted by Frank Magid Associates, also showed that 80% of players linked Zappos to the ads that enabled free play and had a 56% more favorable impression of the brand.
Online Gaming Tops TV in Advertising Effectiveness
March 24, 2009
(Worth Playing)
An "Online Video Advertising Effectiveness" study by NeoEdge Networks announced preliminary results from a three month study, revealing that online gaming provides substantially better performance and consumer perception than traditional TV advertising.
NeoEdge Networks Named AlwaysOn OnMedia 100 Winner
January 26, 2009
(MSNBC)
Company Selected as Technology Innovator in the "Online Advertising and Service Providers" Category for 2009
NeoMom
December 22, 2008
(VentureBeat)
Among the major brand advertisers, relatively few grocery product advertisers have moved online to target female audiences. One reason is that there hasn't been good data collected that tracks the tastes of women online.
NeoMom
December 22, 2008
(MediaPost)
Among the major brand advertisers, relatively few grocery product advertisers have moved online to target female audiences. One reason is that there hasn't been good data collected that tracks the tastes of women online.
NeoEdge Networks introduces way to splice ads in the middle of the action
October 22, 2008
(VentureBeat, Dean Takahashi)
Most casual game ads are predictable. They run a 30-second video in between levels in a game, or roll the video after you've finished. But NeoEdge Networks has introduced a way to make those the placement of ads much more flexible - and possibly quite annoying to gamers.
NeoEdge Networks introduces way to splice ads in the middle of the action
October 22, 2008
(New York Times)
Most casual game ads are predictable. They run a 30-second video in between levels in a game, or roll the video after you've finished. But NeoEdge Networks has introduced a way to make those the placement of ads much more flexible - and possibly quite annoying to gamers.
NeoEdge Announces Overlays in Casual Games
October 22, 2008
(MediaPost, Tanya Irwin)
NeoEdge Networks announced a technological advancement for delivering TV-style overlay ads within casual games.
NeoEdge Unveils TV-Style Overlay Ads in Casual Games
October 22, 2008
(Adotas, Kathleen Willcox)
Casual gaming ad shop NeoEdge Networks has released what it says is the industry's first successful technology advancement for delivering TV-style overlay ads within casual games. The so-called Brand Overlays are basically ads that float over a portion of the viewing area at set intervals that allow advertisers to increase their brand exposure during game-play - without interrupting the game.
NeoEdge Debuts Overlay Ads for Casual Online Games
October 22, 2008
(Mashable, Paul Glazowski)
Casual gaming on the Web has grown over the past year or so to become a fairly substantial revenue generator.
NeoEdge and Obama Polling - "Casual Players prefer Obama"
October 18, 2008
(The Ludologist Blog, Jesper Juul)
According to a study by NeoEdge, 59% of casual players surveyed prefer Obama, 32% McCain.
NEOEDGE TO GUARANTEE AD PERFORMANCE WITH MAKEGOODS
July 24, 2008
(Adotas)
Online advertising network NeoEdge Networks is putting its money where its mouth is: it's guaranteeing ad performance.
Casual Games Get Ad-Driven Widget For All
May 14, 2008
(GigaOm.com)
Launching today, it's the NeoEdge Game Channel, an ad-driven game widget from NeoEdge, the Mountain View startup we wrote about last November.
NeoEdge: Download Free Games through Widgets
May 14, 2008
(Mashable.com)
NeoEdge has created a game channel that web publishers can use as additional content on their sites, and I imagine this could one day become a good way for site owners to earn additional revenue as well.
NeoEdge launches widget system for linking to casual games
May 14, 2008
(CNET)
NeoEdge, a casual-games-based ad network company whose chairman is Atari co-founder Nolan Bushnell, launched on Wednesday a system designed to make it easy for Web sites to add a widget that links to its library of games.
NeoEdge Networks launches casual game channel widgets
May 14, 2008
(VentureBeat)
Launching today, it's the NeoEdge Game Channel, an ad-driven game widget from NeoEdge, the Mountain View startup we wrote about last November.
Gamer NeoEdge Gets Social
May 14, 2008
(Adotas)
According to NeoEdge Networks, Inc., a pioneer in the ad-delivery gaming industry, the casual gaming industry is poised to launch and snap up interactive ad dollars
"Father of Videogames" Joins Ad Network Frenzy
November 24, 2007
(GigaOM.com)
Just weeks after Om brought news of Google's game-focused advertising initiative, another - albeit much smaller - player is throwing its hat into the ring as well. After a year in beta, Alex Terry, CEO of Mountain View, Calif.-based startup NeoEdge, tells me that their own game advertising network, NeoAds, is officially launching this week.
NeoEdge: For Casual Games, Ads Are Better Than A Price Tag
November 20, 2007
(TechCrunch.com)
Casual gaming is a big business. A video games analyst at IDC, Schelley Olhava, estimated 2.6 million casual games were purchased ($52.7 million) last year. But in game advertising firm NeoEdge says they can triple the revenue of these games by serving ads instead of charging. Their rich media ads are served as pre-roll, post-roll, or interstitial advertisements in games. Today they've taken the system, Neo ARM, out of private beta and opened it to all developers.
Mercury News feature: Nolan Bushnell joins NeoEdge Networks to back ad-supported games
November 20, 2007
(San Jose Mercury News)
NeoEdge is announcing today that it has appointed Nolan Bushnell, the father of the video game industry, as its chairman as the company launches an open advertising network to support casual games. Mountain View-based NeoEdge has a technology that allows game publishers and developers to wrap ads around existing games without changing the games or the game development process, said Alex Terry, CEO of NeoEdge.
Free to Play
June 1, 2007
(Digital Entertainment News ) - We chat with NeoEdge CEO Alex Terry about a new direction in "casual" gaming
I talked recently with Alex Terry, CEO of NeoEdge. He joined the company in March, coming from a more "consumer" background (spending the last 5 years at AOL) and one of the main things he wanted to do was to increase the "gaming" background of the company. To that end, he's brought on some people that will help - including Nolan Bushnell.
Spotlight: NeoEdge Draws Female Gamers with Ad-Supported PC Games
March 2, 2007
(Digital Media Wire) - The video game industry has spent a lot of time researching women gamers with the hope of luring new customers. It's no secret the common view of the industry is one dominated by 12-35 year old males. The industry's size - $30 billion - is impressive considering it has not adequately tapped 50% of its potential customer base. This year is shaping up as one in which developers hope to bridge the gender gap.
NeoEdge Releases RSS-Powered Game Player Targeting Women
February 27, 2007
(MarketingVox) - Targeting women over 20, casual game destination NeoEdge has launched a downloadable game player titled Most Fun, reports ClickZ.
TRUSTe Publishes Initial Trusted Download Beta Program Whitelist
February 27, 2007
(PR.com) - TRUSTe unveiled the whitelist of applications that have passed the certification process for TRUSTe's Trusted Download Program.
NeoEdge Announces New Ad-Supported Game Delivery Network
February 26, 2007
(Gamasutra) - NeoEdge Networks, creators of casual game portal MostFun have announced the arrival of a new game delivery network offering unlimited play of casual games with advertisers supporting the service 'per-hour' of play.
Web site offers free downloadable video games
February 26, 2007
(San Francisco Chronicle) - Trying to cash in on the growth in the number of people who play casual games online, NeoEdge Networks of Mountain View on Monday plans to launch a new site called MostFun.com that offers free, ad-supported video games.
In this podcast, NeoEdge CEO Vic Mahadevan and Srikanth Desikan, vice president of marketing, talk with the Chronicle's Ellen Lee and Benny Evangelista about the company's plans to convince casual gamers - especially a growing market of women players - that "free is the new paid."
Listen/Download Audio
NeoEdge Launches Ad-Supported Game Player
February 26, 2007
(ClickZ News) - Casual game destination NeoEdge has introduced a downloadable game player, titled Most Fun, and game developers publishing for the player will receive a 50 percent revenue split on the ad-supported titles.
NeoEdge Unveils Innovative Ad-Supported Game Delivery Network for Casual PC Games; New Business Model Benefits Game Publishers and Advertisers
February 26, 2007
(NeoEdge Networks Press Release - Mountain View, California)
NeoEdge Networks today announced the launch of its new ad-supported game delivery network offering free, unlimited casual game play on demand. For game publishers, NeoEdge delivers a new ad-supported business model that drives immediate and sizable revenue through a "per-game-hour-played" revenue structure.
